A Perfect Sales Letter which is Legally correct (HOPPP)

So, as we are done with both the legal as well as illegal aspects of the sales letters along with the features of the sales letters, now let’s discuss about the components of a PERFECT SALES LETTER. So, we’ll come to know about the important components which make the Sales Letter a Perfect Sales Letter. So here, all we need to keep in mind is: HOPPP

                                          

  In this HOPPP, Each letter is used for a particular component of the Sales Letter, which are mentioned below:

Ø  H for HEADLINE: Significance of a headline in a direct mail advertisement is equal to the importance of head in the human body. It makes the early introduction and gets you pulled in. So it is critical to have a headline which is intriguing, so that it can just catch the mind of the reader and make him to read it out.

Ø  O for OFFER: So, after gaining the reader’s attention, you need to make the reader buy you product. And as the reader starts reading the letter, he starts searching for the benefits for him. So what you need to do is to highlight all the advantages quickly.

Ø  P for PROOF: One more thing is there which you are required to do in the body of the letter. What is that? That is to make the reader believe whatever is written in the sales letter. And you need to provide them with proper proof to ensure that they are safe such as by providing the money back guarantee option.

Ø  P for PERSUADE TO ACTION: There is a very important thing to do in-between the body of the sales letter that you have to make or persuade your client to act after reading the letter. Very importantly, you need to mention that how they are supposed to act either by just making a call or they need to visit a store.

Ø  P for POSTSCRIPT: So, at last, you need to add a postscript to your sales letter, because as the reader is done with the reading and must be thinking to act. Now, you have to make him to act just RIGHT NOW. So, which means, you need to give him a kick by writing such as if you will call right now, you will receive something extra, etc. (about money, 2016)

References

about money. (2016). Retrieved from www.sbinfocanada.about.com: http://sbinfocanada.about.com/od/salesselling/a/salesletter1.htm

DID YOU FIND THIS HOPPP USEFUL FOR WRITING A PERFECT SALES LETTER? Please add your opinion and ideas regarding a perfect sales letter in the comments box below.

What is NOT LEGAL in Sales Letters?

As the part of what is LEGAL in Sales Letter is important, similarly it is also necessary to be known to the ILLEGAL part. So we will discuss that WHAT IS ILLEGAL IN SALES LETTERS?

So as we know, that while writing a sales letter, we need to be very much cautious regarding the usage of words and making of claims. Many people make some illegal actions while writing the sales letter. Some of those illegal actions are listed below:

v unconfirmed cases

v conniving investigative confirmation

v awkward investigative actualities

v utilization of a name without consent

v tricky proclamations

v inaccurate sending address

v Enclosure of unwelcome merchandise

v Fake verification

v Misuse of a man's private information

v Unkept guarantees.

So, one should keep all the above mentioned illegal aspects in mind while writing a Sales Letter, such as one needs to take care for the claims he or she is making, because these must be verified as well as, you need to take permission legally for using anything’s name, furthermore, all the proofs or the evidences used while writing a sales letter are needed to be trustworthy, and not, then it will be considered as illegal. So in the same way, not keeping the promises and misusing somebody’s personal information also come under the category of illegal aspects of Sales Letters. (What is Legal in Sales Letters?, 2012)

References

What is Legal in Sales Letters? (2012). Retrieved from www.blogspot.ca: http://legalityinsaleslettersthomaswiatr.blogspot.ca/

WHAT IS YOUR OPINION ABOUT THE ILLEGAL ASPECTS OF SALES LETTERS? Please add your views in the comments box below.

IMPORTANT- how to write a Sales Letter?

So as we have already discussed the importance of Sales letters, now here, one important thing is that HOW TO WRITE A SALES LETTER?

Give specific emphasis to the look of the letter considering the visualization as an important thing, then, wording, other than the way the data is composed and remember those models when starting to compose a sales letter. Focus it on the page and utilize substantial sort, intense, or shading—something to separate it from the body of the letter. At that point try different things with a textual style entirely unique in relation to those utilized as a part of the content. 

Never forget the standards of outline – close to two text styles, and don't blend the textual styles. Endeavor a mix of Times New Roman and Arial. While exploring different avenues regarding the text style sorts, additionally recall to be watchful about picking the span of the textual style.

Presently depict the exceptional properties, features other than advantages of the item or administration tried to be advanced. An element is something that makes the item or administration:

o    remarkable,

o    fundamental,

o    and profitable.

An element portrays what the item or administration is or what it has. The advantage of the element is the component will accomplish for the reader. Visual cues regard use here as they attract the consideration regarding this imperative area. While many of the direct mail advertisements list advantages just, whereas on the other side, remaining list both elements and advantages. (Sales Letter, 2011)

References

Sales Letter. (2011). Retrieved from www.salesletter.org: http://www.salesletter.org/how-to-write-a-sales-letter

Did you find my comments on the writing of Sales Letter good? Please add your views in the comments box below.

What is LEGAL in Sales Letters ?

The major thing to take into consideration is that what is LEGAL in sales letters. So answering this question, at the point when making use of the sales letters as a medium for just upholding the items, we should precisely pick the utilization of words and claims about the items. It's unlawful and unscrupulous to make false and misrepresented acclaim and cases about the item or administration. There are sure sides which should consider when composing a direct mail advertisement and they are: Puffery the law has battled to cut promoters some slack and have made a qualification amongst untruths and what the judges have called puffery or frequently portrayed as unimportant puffery. Demonstrating Your Claims, Celebrities.

A sales letter is basically a type of direct mail, which is used as medium by the publicist to send letter to the potential client as well as it is considered to be a major marketing tool. Furthermore, Direct mail advertisements enjoys a good advantage that these can be modified, coordinated to go for groups of onlookers, and loaded with a more finish message than other publicizing media. Be that as it may, post office based mail is excessive. That is the reason the aggregate deals message is so difficult to make. So the important things to keep in mind are as given below:

Ø   We assume to be cautious in picking words for our direct mail advertisements.

Ø   We ought to abstain from making claims identified with the doubtful superiority, unless       cases are exact and can be supportable.

Ø   Besides, we ought not to utilize any big names in unapproved way.

Ø   There ought not to be any control in the announcement, since it might bring about   common or criminal activity against association. (what is legal in sales letters?, 2013)

References

what is legal in sales letters? (2013, February). Retrieved from www.blogspot.com: http://bhandaal.blogspot.ca/

Do you agree with what I have written regarding the legal issues? Please add your answer to the comments box below.

What is a Sales Letter? - AN INTRODUCTION

A sales letter is basically a type of direct mail, which is used as medium by the publicist to send letter to the potential client. It depends upon you that how you want to send it out, solo or as a direct mail package’s part, however a sales letter can be proved as your most influencing marketing tool by permitting you to speak one-on-one to the clients as well as candidates.

And here, I am going to share three key rules with you people for making a good sales letter:-

    Begin with a hook: You should start writing your letter with a very influencing and attention seeking thought that “hooks” the person, reading the sales letter, and will make him/her to keep reading it to the end.

    Provide the reader with facts quickly: Mention any two or more advantages of running the business by collaborating with your company.

    Finish impactful: Here’s the part of closing, finishing of the sales letter should be done with a very powerful reasoning, which would result in forcing the reader to give a reply.

One important thing is length along with look of the sales letter. Whereas the length of the letter should be long, but side by side it is equally important for the letter to be visually inviting which helps to make the reader to read the full letter. Look of the letter is very important, because as the reader takes the letter out from the envelope, they have a good or bad reaction for the letter just according to the look of the letter (Entrepreneur, 2016).

Reference: Entrepreneur. (2016). Retrieved from www.entrepreneur.com: https://www.entrepreneur.com/encyclopedia/sales-letter

What is your opinion regarding the look of sales letter? - please add your answer to the comments box below.