So, as we are done with both the legal as well as illegal
aspects of the sales letters along with the features of the sales letters, now let’s
discuss about the components of a PERFECT SALES LETTER. So, we’ll come
to know about the important components which make the Sales Letter a Perfect
Sales Letter. So here, all we need to keep in mind is: HOPPP
In
this HOPPP, Each letter is used for a particular component of the Sales Letter,
which are mentioned below:
Ø
H for
HEADLINE: Significance of a headline in a direct mail advertisement is
equal to the importance of head in the human body. It makes the early
introduction and gets you pulled in. So it is critical to have a headline which is
intriguing, so that it can just catch the mind of the reader and make
him to read it out.
Ø
O for
OFFER: So, after gaining the reader’s attention, you need to make the
reader buy you product. And as the reader starts reading the letter, he starts
searching for the benefits for him. So what you need to do is to highlight
all the advantages quickly.
Ø
P for
PROOF: One more thing is there which you are required to do in the body of
the letter. What is that? That is to make the reader believe whatever is
written in the sales letter. And you need to provide them with proper proof
to ensure that they are safe such as by providing the money back
guarantee option.
Ø
P for
PERSUADE TO ACTION: There is a very important thing to do in-between the
body of the sales letter that you have to make or persuade your client to act after
reading the letter. Very importantly, you need to mention that how they are
supposed to act either by just making a call or they need to visit a store.
Ø
P for POSTSCRIPT:
So, at last, you need to add a postscript to your sales letter, because as the
reader is done with the reading and must be thinking to act. Now, you have to make
him to act just RIGHT NOW. So, which means, you need to give him a kick
by writing such as if you will call right now, you will receive something
extra, etc. (about money, 2016)
References
about money. (2016). Retrieved from www.sbinfocanada.about.com:
http://sbinfocanada.about.com/od/salesselling/a/salesletter1.htm
DID YOU FIND THIS
HOPPP USEFUL FOR WRITING A PERFECT SALES LETTER? Please add your opinion
and ideas regarding a perfect sales letter in the comments box below.
